Francesca Albanese dismantles the illusion that ordinary people are powerless. She shows how our wallets our banks and our investments make us complicit in the arms industry that profits from Gaza. She urges civil society to shift from development aid to demanding freedom for Palestinians and calls for universities banks and municipalities to cut ties with Israel just as the world once did with apartheid South Africa. Accountability begins with us and it must reshape what is bought what is funded and what is tolerated.